National Tourism Plan
- On 07/09/2012
- In Miscellaneous
By Marina Mello - The Royal Gazette Online
Bermuda’s “inspirational” scuba diving is a cover story in Sport Diver magazine, featuring several pages of colour photos of the Island’s shipwrecks and sights as the writer follows in the footsteps of the stars of the movie The Deep.
And even more publicity is set to follow in the November issue when the magazine publishes a 16-page feature on Bermuda and a special guide to the Island.
But the leading scuba magazine said it received no cooperation or advertising from the Tourism Department for either issue —- despite the fact the new National Tourism Plan specifically named diving and water sports as a new “destination hub” that Bermuda should be marketing.
In fact, Sport Diver’s editor said they were only able to eventually get all the articles and guide produced by working directly with two dive centres and two hotels on the Island.
The editor said Bermuda Tourism representatives in Britain had provided no help with the assignment, but that did not put his team off wanting to write about diving in Bermuda.
In the end, the dive centres and hotels ended up funding the Bermuda guide, he said.
“After much contact back and forth with the UK representation for the tourist board regarding sorting out an editorial trip to Bermuda, and the possibility of a 16-page ‘Guide to ...’, eventually it all came to nothing despite endless promises of assistance, and the only reason that we managed to get any articles on Bermuda — and a cut-down, 12-page ‘Guide to ...’ — was through the sterling efforts of two individual dive centres, assisted by two hotels,” said Mark Evans, editor of Sport Diver’ and Global Dive Companion.
UK-based Sport Diver is the official magazine of PADI’s International Diving Society.